With its exclusive assortment of chocolates, desserts and baked delicacies, Confiserie Sprüngli is one of the most renowned confectioneries in Europe and a pioneer in Swiss chocolate.
Customers at the company’s brick-and-mortar stores, visitors to its café, couples getting married and receiving personalized consultations, online shoppers and corporate customers – they all value Confiserie Sprüngli’s high quality and its exclusive product range. Confiserie Sprüngli made the decision to implement BSI’s CRM solution to provide its retail and business customers with a seamless service experience at all touchpoints, from the online store to its café. The goal is to have a comprehensive customer view and create positive customer experiences at all touchpoints. Customers receive targeted offers in the form of newsletters based on the information maintained in the CRM solution. In the company’s offline channels, digital order confirmations and invoices make life easier for customers.
